MORE COMFORTABLE THAN THE
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
Up first, the old alma mater, Georgia Tech. More to come soon.
FELIZ BOBBY DODD
We printed a limited quantity of these ugly Christmas sweatshirts, so once they're gone, they're gone. So order yours now before we're out for the season.
Welcome To The Thrillerdome
Celebrate the success of the ACC champion men’s and nationally-ranked women’s basketball teams with this gold cotton t-shirt.
Football 1990 National Champions
Celebrate the 1990 national champs with our t-shirts, hoodie, and sweatshirt, inspired by a real, vintage shirt from 1990.
Football National Championships
Georgia Tech has won 4 football national championships, so celebrate them with our t-shirt and sweatshirt.
Exclusive home of ATL gear
Section 103's founder is a proud Georgia Tech grad that designed Georgia Tech's football field, including the ATL logo at the 25-yard lines. Now Section 103 is the only place you can buy apparel with the ATL logo.
THE ESSENTIALS
In 2018, Georgia Tech unveiled their first new wordmark in 40 years. It's about time someone made it more available on apparel.
