MORE COMFORTABLE THAN THE
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
Up first, the old alma mater, Georgia Tech. More to come soon.
NEW SHIRTS!
If you went to Georgia Tech between 1948 and 2011, you probably knew and loved Junior’s Grill. Well now the apparel brand you know and love made a super-soft Junior’s Grill t-shirt.
We worked with Junior’s owner, Tommy Klemis,
and a portion of sales will be donated to Tommy’s on-campus food bank for students with food insecurities, Klemis Kitchen.
COACH HOODIES
Coach Key is here to stay! And so is his short sleeve hoodie. Or you can get the long sleeve version. Or get the long sleeve one and cut the sleeves off. Whatever you like.
Exclusive home of ATL gear
Section 103's founder is a proud Georgia Tech grad that designed Georgia Tech's football field, including the ATL logo at the 25-yard lines. Now Section 103 is the only place you can buy apparel with the ATL logo.
THE ESSENTIALS
In 2018, Georgia Tech unveiled their first new wordmark in 40 years. It's about time someone made it more available on apparel.
