WELCOME TO SECTION 103
We analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.
We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.
Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.
SHOP BY SCHOOL
WHAT OUR CUSTOMERS ARE SAYING
5th Birthday Sale Through Monday
Our 5th birthday is this weekend, and we’re celebrating with a birthday weekend sale.
Through Monday, select products are $5, $10, $15, $25, and even $45 off.
Thank you for helping us get to the 5-year mark. This is going to be the biggest year yet.
GOLFING MASCOT PERFORMANCE POLOS
Golfing mascots
Custom golf club pattern
Performance polos
Now available
AS SEEN ON TV
Our founder, Steven, had the opportunity to go on ATL Live and talk about taking Section 103 from side project to full-time.






