We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.

Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.

Up first, the old alma mater, Georgia Tech. More to come soon.

Section 103's founder is a proud Georgia Tech grad that designed Georgia Tech's football field, including the ATL logo at the 25-yard lines. Now Section 103 is the only place you can buy apparel with the ATL logo.