INTRODUCING
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
Up first, the old alma mater, Georgia Tech. More to come soon.


HAYNES KING JERSEY SHIRTS NOW AVAILABLE
We’re excited to announce we’ve partnered with Georgia Tech quarterbacks Haynes King and Zach Pyron and running back Dontae Smith on our first officially-licensed NIL player shirts.
Haynes, Zach, and Dontae will receive a percentage of sales.

2 new shirts!
Football season is here! And we just added two more options to wear to games, including our first new performance shirts since our launch more than two years ago.
Both available in unisex cotton and performance and women’s performance.

INTRODUCING OUR CLEARANCE SECTION
We’ve got some exciting new stuff coming, and we want to make some room, so we’re introducing our clearance section. Enjoy more than 20% off these products, from now on.


THE ESSENTIALS
In 2018, Georgia Tech unveiled their first new wordmark in 40 years. It's about time someone made it more available on apparel.
