INTRODUCING
WELCOME TO SECTION 103
We analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.
We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.
Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.
WHAT OUR CUSTOMERS ARE SAYING
COACH HATS BACK IN STOCK
Our Coach Hats are updated to the new Tech Gold and back in stock, just in time for football season.
ALBERTO MENDOZA SHIRTS NOW IN YOUTH SIZES
Just in time for football season and the whiteout in one week, we made our Alberto Mendoza jersey t-shirts in youth sizes.
NEW SPORTS ROPE HATS
Love sports? Us, too. Or don't have a dog in the fight? Rock these two-tone rope hats to any sporting event and support the game.
Our first non-school collection is live now.
AS SEEN ON TV
Our founder, Steven, had the opportunity to go on ATL Live and talk about taking Section 103 from side project to full-time.
