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Welcome to Section 103

At Section 103, we evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions. Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.

Section 103 was founded in Atlanta in 2021 by a Georgia Tech grad with plans to add other schools but a desire to have the brand tie back to Georgia Tech. In both Georgia Tech’s football and basketball stadiums, Section 103 is at the end of the home team’s bench — a place where all sports fans figuratively view themselves, as an extension of the team.

Bobby Dodd Stadium and McCamish Pavilion