INTRODUCING SECTION 103
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is artfully applied to the most comfortable, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
SHOP BY SCHOOL
WHAT OUR CUSTOMERS ARE SAYING
NEW WELCOME TO THE FLATS RINGER TEE
Georgia Tech has played their home football games on the same site since 1905, nicknamed “The Flats.” The stadium was built in 1913, making it the oldest on-campus football stadium in FBS.
This season, Bobby Dodd Stadium is undergoing renovations that include the new Fanning Center. We worked with the lead architect on the project to include the building on this shirt design.
INTRODUCING SECTION 103 POLOS
Our most requested item over the last four years is finally here, and we couldn’t be happier with them. Our performance polos are four-way stretch polyester/spandex fabric and a tailored fit. Available in men’s, women’s, and youth.
And Georgia Tech fans — we custom-dyed our polos to get Tech Gold just right.
VOLLEYBALL BUZZ IS HERE
We’ve been wanting to use Volleyball Buzz for a long time, and he’s finally here just in time for volleyball season. Available in unisex and women’s t-shirts.
NEW HAYNES KING YOUTH SHIRTS!
Our popular Haynes King Tech-Like shirt is now available in a youth performance t-shirt. Support Haynes, who gets a percentage of sales of all of our officially-licensed King NIL shirts.
INTRODUCING THE Transfer Portal Protection Program
If you buy one of our player t-shirts and that player transfers to another school, you're eligible for 30% off a player t-shirt of a current student-athlete.
