WELCOME TO SECTION 103
At Section 103, we analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.
We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.
Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.
Section 103 was founded in Atlanta in 2021 by a Georgia Tech grad with plans to add other schools but a desire to have the brand tie back to Georgia Tech. In both Georgia Tech’s football and basketball stadiums, Section 103 is at the end of the home team’s bench — a place where all sports fans figuratively view themselves, as an extension of the team.
The numbers in the Section 103 logo are modeled after numbers on vintage Georgia Tech football tickets.
