WELCOME TO SECTION 103
WELCOME TO SECTION 103
We analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.
We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.
Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.
SHOP BY SCHOOL
WHAT OUR CUSTOMERS ARE SAYING
WE NEVER RELEASED THESE…UNTIL NOW
Back when we first launched our Clemson collection, we accidentally printed 50 Clemson Blue Cheese t-shirts with a typo.
We caught it right away…and set them aside. They’ve been sitting untouched for months.
Until now.
To celebrate April Fools, we’re finally releasing them as a Limited Misprint Edition — slightly discounted for obvious reasons.
- Same quality shirt
- Same design
- One very real typo
Only 50 exist. Once they’re gone, they’re gone.
INTRODUCING OUR PURDUE COLLECTION
Just in time for March, we’re launching our Purdue collection, our first Big Ten school. As always, we dug into the traditions that make Purdue unique.
