MORE COMFORTABLE THAN THE
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is artfully applied to the most comfortable, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
SHOP BY SCHOOL
WHAT OUR CUSTOMERS ARE SAYING
FELIZ BOBBY DODD UGLY CHRISTMAS SWEATSHIRTS ARE BACK!
Our popular Feliz Bobby Dodd sweatshirts and long sleeve t-shirts are back! Just in time for ugly Christmas sweater party season and the last game at Bobby Dodd this season.
Order now to get yours before they sell out.
OFFICIAL HOMECOMING T-SHIRTS NOW ONLY $25
We partnered with the Georgia Tech Alumni Association on the official Homecoming 2025 t-shirt, available in adult and youth sizes. It features the Mini 500, the tricycle race that has been a part of homecoming since 1969.
INTRODUCING THE Transfer Portal Protection Program
If you buy one of our player t-shirts and that player transfers to another school, you're eligible for 30% off a player t-shirt of a current student-athlete.
